Eagle-eyed viewers of the BAFTA-nominated hit reality show The Only Way Is Essex will have already seen just how much “reem” nightclub promoter Joey Essex loves his smart car.

The sight of Joey in his reem white and silver smart fortwo cabrio has to be one of the highlights of this strangely addictive show.

But it’s not just about being reem, Joey loves small stuff too. In fact, he recently confessed to buying shoes one size too small to avoid them creasing and his joy as he smoothly slipped into a tiny parking space between two cars, perpendicular to the curb, was clear to see.

Joey even showed just how much you can pack into a smart car on his “glamping” escapade with the TOWIE gang. Whilst Joey’s Ugg boots didn’t get the reception he may have hoped for his smart car was a popular companion with a boot full of his things including hair straighteners, sleeping bags and a delightful floral tent.

So if you want to be as reem as possible, park in the smallest spaces and be ready to impress the ladies on rural adventures, make like Joey Essex and get yourself a smart car.

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