Celebrating 25 years of unconventionality

Guided by a forward-thinking spirit since 1998, smart has always embraced unconventionality and inspired to imagine an optimistic future. We combine premium quality, intelligent features and contemporary design so it can be adapted seamlessly to our lives. Together, let's embrace the power of electricity, evolve with the needs of time, and continue to push the boundaries of what's possible.

We have defied convention and redefined mobility for a quarter of a century. From the beginning, we sought innovative solutions for the challenges of city life. As our all-electric smart #1 hits the road, we reflect on our non-conformism by highlighting original achievements, magic moments and the stories that shaped our attitude and vision. While the appearance of our cars may have changed, we still show how successful unconventional can be.

Going forward: Discover the smart #1

The smart #1 continues our forward-thinking approach to mobility. With a harmonious blend of design and technology, each smart #1 emphasises our commitment to personalisation and innovation. Find the perfect match that aligns with your lifestyle, and join this next smart chapter.

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We want to celebrate this next chapter with you

Together with you, we are the architects of tomorrow. To be part of this journey, sign up for our newsletter to get news about upcoming exhibitions, events and more.

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