Design Philosophy


Step behind the scenes

Endless inspiration equals endless opportunity to innovate. Go behind the design of tomorrow and get up close and personal with our Mercedes-Benz design team as they share the making of the all-new smart #1, our first ever all-electric SUV.

An electric car that breaks all the rules: the exterior of the smart #1 SUV is driven by unbridled creativity and a laser-sharp focus on the details. Blending sophistication and innovation, say hello to the shape of the future.

Award Winning

The smart #1 has been awarded two prestigious design prizes by international expert juries. In addition to the Red Dot Award for product design, the premium all-electric compact SUV won the iF Design Award, known for honouring outstanding design and social engagement, in the Product – Automobiles/Vehicles category.


Sometimes you have to look in the rear-view mirror to get a clear vision of where you're headed. And that's exactly what our design team did: introducing a tomorrow-worthy interior made with contemporary urban culture in mind.

It's our fundamental belief that every user experience design decision is powered by the desire for creating a strong emotional connection. This is automotive gamification at the highest level. Now that's smart.

Endless urban inspirations collide in an interior colour palette that radiates elegance and harmony. A premium electric car, the all-new smart #1 doesn't compromise on style. The future has arrived – and it's looking good.

Want to go for a spin?

Get behind the wheel of the smart #1 and take it for a test drive at your nearest Retailer.

  • All pictures and illustrations are for information purposes only. Because of the production, color differences of the ordered vehicle or equipments are possible. This means that deviations in the presentation, especially of the exterior and interior colors, cannot be ruled out. Optional extras and special equipments, that are displayed in images, are not automatically part of the offer. Delivered vehicles will be right-hand drive, even if left-hand drive is shown.

  • C

    All interfaces of the vehicle and the app shown as well as all associated elements are still under development. In this respect, the content is solely for the purpose of showing the design and style. The actual functions and content are dependent on the products that ultimately appear on the market.

  • F

    The driver must maintain control of the accelerator and brake.

  • G

    The real vehicle may differ from the video due to 3D effects.

  • H

    The real vehicle may differ from the video due to lighting effects.

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