Design Philosophy

Design Philosophy

Step behind the scenes

Endless inspiration equals endless opportunity to innovate. Go behind the design of tomorrow and get up close and personal with our Mercedes-Benz design team as they share the making of the all-new smart #1, our first ever all-electric SUV.

An electric car that breaks all the rules: the exterior of the smart #1 SUV is driven by unbridled creativity and a laser-sharp focus on the details. Blending sophistication and innovation, say hello to the shape of the future.

Award Winning

The smart #1 has been awarded two prestigious design prizes by international expert juries. In addition to the Red Dot Award for product design, the premium all-electric compact SUV won the iF Design Award, known for honouring outstanding design and social engagement, in the Product -- Automobiles/Vehicles category.

Sometimes you have to look in the rear-view mirror to get a clear vision of where you're headed.

And that's exactly what our design team did: introducing a tomorrow-worthy interior made with contemporary urban culture in mind.

It's our fundamental belief that every user experience design decision is powered by the desire for creating a strong emotional connection. This is automotive gamification at the highest level. Now that's smart.

Endless urban inspirations collide in an interior colour palette that radiates elegance and harmony. A premium electric car, the all-new smart #1 doesn't compromise on style. The future has arrived -- and it's looking good.

Want to go for a spin?

Get behind the wheel of the smart #1 and take it for a test drive at your nearest Retailer.

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  • All pictures and illustrations are for information purposes only. Because of the production, color differences of the ordered vehicle or equipments are possible. This means that deviations in the presentation, especially of the exterior and interior colors, cannot be ruled out. Optional extras and special equipments, that are displayed in images, are not automatically part of the offer. Delivered vehicles will be right-hand drive, even if left-hand drive is shown. smart #3 Pro and Pro+ do not include rear side window privacy glass.

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    The data on CO2 emissions, electricity consumption and electric range were determined according to the prescribed measurement procedure and comply with Regulation (EU) 715/2007 as amended. The data do not refer to an individual vehicle and are not part of the offer, but serve solely for comparison purposes between different vehicle types. The values vary depending on the optional equipment selected.

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    The ranges determined according to the standard WLTP cycle enable a comparison between manufacturers. They also include the measured range achieved through recuperation (energy recovery during braking). Individual driving style, behaviour, speed, acceleration behaviour, outside temperature, topography and the use of electric vehicles have an influence on the actual range and may reduce or even increase it in certain circumstances. The values are determined in accordance with the prescribed measurement procedure, Depending on driving conditions, the values may vary from those stated.

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