Design Philosophy


Step behind the scenes

Endless inspiration equals endless opportunity to innovate. Go behind the design of tomorrow and get up close and personal with our Mercedes-Benz design team as they share the making of the all-new smart #1, our first ever all-electric SUV.

An electric car that breaks all the rules: the exterior of the smart #1 SUV is driven by unbridled creativity and a laser-sharp focus on the details. Blending sophistication and innovation, say hello to the shape of the future.

Award Winning

The smart #1 has been awarded two prestigious design prizes by international expert juries. In addition to the Red Dot Award for product design, the premium all-electric compact SUV won the iF Design Award, known for honouring outstanding design and social engagement, in the Product – Automobiles/Vehicles category.


Sometimes you have to look in the rear-view mirror to get a clear vision of where you're headed. And that's exactly what our design team did: introducing a tomorrow-worthy interior made with contemporary urban culture in mind.

It's our fundamental belief that every user experience design decision is powered by the desire for creating a strong emotional connection. This is automotive gamification at the highest level. Now that's smart.

Endless urban inspirations collide in an interior colour palette that radiates elegance and harmony. A premium electric car, the all-new smart #1 doesn't compromise on style. The future has arrived – and it's looking good.

Want to go for a spin?

Get behind the wheel of the smart #1 and take it for a test drive at your nearest Retailer.

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