The special #1: Meet the limited Launch Edition

Combined electricity consumption in kWh/100 miles | kWh/100 km: 29.3 | 18.2 (BRABUS), 27 | 16.8 (Premium), 28 | 17.4 (Pro+) (WLTP); Combined CO2 emissions in g/miles | g/km: 0; Electric range (WLTP) in miles | km: 248 | 400 (BRABUS), 273 | 440 (Premium), 260 | 420 (Pro+). For more information, please visit Legal notes | smart UK.

Are you ready to feel exclusive? Jump-start your journey towards being 1 of 1000 with the smart #1 Launch Edition. Contemporary White Duo leather seats, a unique exterior colour combination and distinctive chequered halo roof deliver a driving experience worthy of tomorrow.

launch edition

1000 models available

With only a limited number of the Launch Edition available across Europe – they're guaranteed to sell out fast.

launch edition

Impressive range

State-of-the-art electric vehicle technology offers a range of up to 273 miles (WLTP) to ensure your journey is worry-free, every time, with your new smart #1 Launch Edition.

launch edition

Convenient charging

Enjoy DC super charging in under 30 minutes (150kW 10–80%), access to one of Europe's largest charging networks and on-demand charging with smart charge@street.

All pictures and illustrations are for information purposes only. Because of the production, color differences of the ordered vehicle or equipments are possible. This means that deviations in the presentation, especially of the exterior and interior colors, cannot be ruled out. Optional extras and special equipments, that are displayed in images, are not automatically part of the offer.

Exterior highlights

From unique chequered 19" rims to an exclusive colour palette – featuring platinum gold metallic roof – explore the exterior of the smart #1 Launch Edition.

smart #1 launch edition front with licence plate

Adaptive high beam

CyberSparksLED+ headlights light the way with equal parts style and intelligence.

launch edition

19" Prism alloys

Unique chequered rims for wheels that are sure to leave their mark.

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Exclusive exterior colours

The digital white body is made even more special with a platinum gold metallic roof.

smart #1 launch edition open trunk

Gesture-powered tailgate

The automatic tailgate opens the boot on command – without needing to reach for the keys.

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Printed floating halo roof

A panoramic halo roof, complete with the Launch Edition's signature chequered flag design.

Combined electricity consumption in kWh/100 miles | kWh/100 km: 29.3 | 18.2 (BRABUS), 27 | 16.8 (Premium), 28 | 17.4 (Pro+) (WLTP); Combined CO2 emissions in g/miles | g/km: 0; Electric range (WLTP) in miles | km: 248 | 400 (BRABUS), 273 | 440 (Premium), 260 | 420 (Pro+). For more information, please visit Legal notes | smart UK.

Interior highlights

With a striking colour palette and wide array of HD digital screens, step inside the Launch Edition of the smart #1 and explore the interior elements taking you towards tomorrow.

launch edition

White Duo leather seats

The striking White Duo colour scheme offers modern sophistication at every turn.

smart #1 launch edition charger detail

Launch Edition console badge

A customised reminder that you're 1 of 1000 – pride of place on the mid-centre console.

smart #1 launch edition steering wheel

Ambient lighting

Adjust the lighting to suit your mood with 64 colours and 20 illumination levels.

smart #1 launch edition screen

Screens for every need

A 12.8" touch-screen central display and 9.2" full LCD HD digital instrument cluster for info at a glance.

A look and feel to suit you

Each smart #1 line includes its own selection of colours to choose from – and here you have the freedom to visualise how each line looks depending on your preference. It’s a great way to see how the interior and exterior design for your smart #1 Launch Edition shapes up before your own eyes.

Other lines to explore

How the smart #1 design was born

Endless inspiration equals endless opportunity to innovate. Go behind the design of tomorrow and get up close and personal with our design team as they share the making of the new smart #1, our first ever all-electric SUV.

Learn more

Your smart #1: seamless, connected, convenient

Your most seamless journey yet

Intelligent navigation, real-time traffic updates and your very own AI voice assistant delivers seamless in-car connectivity. Plus, every journey is made even more enjoyable with our Hello smart App as your driving companion.


Tomorrow? It's electric

Get ready for it: it's time to embrace a smarter future with the all-new smart #1 electric SUV.

Learn more
launch edition

En-route charging made simple

Never worry about public charging again with on-road charging powered by one of Europe's largest EV charging networks.

Learn more
launch edition

Seamless at-home charging

Our very own smart charge@home system offers fast and reliable home charging, whenever you need it.

Learn more

Discover our Integrated Service Package

This comes as standard with each vehicle and covers a number of benefits from roadside assistance (RSA) to warranty and wear and tear items over different periods of time or mileage covered. Simply follow the link below to find out the specifics.

Discover the right smart #1 for you

The choice is yours. Select your favourite smart #1 line.

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Taillights of electric SUV smart #1

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